STX Desktop: OLS Marketing Campaign Examples

Theme and Language Examples

The following marketing campaign themes and the language that accompanies them are suggestions only. Tailor them to suit your needs - be sure to include your business name and other important information when using any of these selections. 

The addition of appropriate graphics reinforces and enhances your message. 

The choice of a campaign theme, its language, and the offer of any discounts on products and/or services are solely at your discretion.

Holidays to Consider for Promotional Campaigns

  • New Years

  • Valentine’s Day

  • St. Patrick’s Day

  • Easter

  • Mother’s Day

  • Memorial Day

  • Father’s Day

  • Fourth of July

  • Labor Day

  • Halloween

  • Thanksgiving

  • Christmas

Other Campaign Examples

5-Week Color with no Future Appointment:

INBOX SUBJECT: Got Roots?

Let’s face it... hair grows. Time to cover up those roots? We’re here to help. 

Call us or click here to schedule your next root retouch, highlight or all-over color. 

We look forward to seeing you soon and helping you to look your best.

Sincerely,

Your beauty team at (Salon Name)

Refer a Friend Campaign:

INBOX SUBJECT: I told someone and she told someone...

Refer a friend who has NEVER visited (Salon Name) and receive a ($ amount) Gift Certificate for each and every new guest you refer!

Simply forward this invitation to your friends and make sure they print it, present it and mention your name at check-in. We’ll have your gift certificates waiting for you to pick up during your next service.

And guess what... the person you refer can then refer their friends and receive the same wonderful offer.

We look forward to seeing you and your friends soon.

PS: Haven’t scheduled your next appointment yet? Click here to book online now.

Last minute Lucy / Larry Campaigns:

INBOX SUBJECT: LAST MINUTE SAVINGS

(Service #1 with discounted price) 

(Service #2 with discounted price) 

(Service #3 with discounted price)

Tuesdays and Wednesdays ONLY 

(List Dates)

Mention our “Last Minute Savings” email at checkout to receive your discount. Sorry - This offer cannot be combined with other promotions

Book Online – (your website link) 

Call Us – (your phone #)

Email Us – (your email address)

See you soon!

Online Gift Certificate Promo:

INBOX SUBJECT: Give and Get 

Give the Gift of Beauty!

During the month of (Month) get (Salon Name) Gift Bucks for every Gift Certificate purchased online.

$50 earns $5"" $75 earns $10" $100 earns $25

Click here and log in to your (Salon Name) Online Account to purchase and print Gift Certificates for all the special people in your life, anytime day or night – even last minute.

Gift Bucks may be redeemed for service or product purchase and are non-transferable.

Encourage Online Booking:

INBOX SUBJECT: Book your next appointment in your PJs!

Book your next service from the comfort of your computer - anytime day or night! 

It’s fast and easy to use.

Simply click here, then click the email my password to me button and follow the instructions.

Your password will be emailed right back to you. Once you enter the password, you will be taken to our booking site where you will see your service history. You can then book similar appointments or create new service requests.  Give it a try! We have your account ready and waiting.

Prefer to talk with us? We are always happy to speak with you. Please don’t hesitate to call with special requests or questions about our services.

Sincerely,

The staff at (Salon Name)

New Stylist Promotion:

INBOX SUBJECT: Announcing a new addition to (Salon Name)

Dear (Client):

We'd like to introduce (Staff’s Name). (He / She) is a talented and experienced (Title).

(Staff’s Name) has the capability to handle all your personal care needs from (service) to (service). Call (Name) for a complimentary consultation appointment.

INTRODUCTORY SPECIAL:

For a limited time only, (Name) is offering a (% percent) price reduction on all services rendered. Mention this invitation before (Expiration Date) to receive your introductory discount.

Sincerely,

Loyal Client Appreciation:

INBOX SUBJECT: We Couldn’t be Us without You 

Dear (Client):

It's loyal clients like you who have helped (Salon Name) prosper and we want to take this opportunity to show you how much we appreciate you.

Please visit our salon during our Loyal Client Appreciation (Day or Week), (Dates) and mention this email to receive a (service or product) at the special price of just 

($ amount).

Many thanks for your patronage and we look forward to seeing you again soon.

Sincerely,

This offer is extended to our regular customers only and is not to be used in conjunction with other discounts.

Thank You to New Client:

Written for a travel-sized shampoo giveaway. Replace with your own giveaway, if different.

INBOX SUBJECT: Thank you for choosing (Salon Name)!

Dear (Client):

As a new client of (Salon Name), we would like to award you with the travel-sized shampoo of your choice when you come back for your next visit.

Simply print out this email and bring it with you to your next appointment and the travel-sized shampoo of your choice is yours - free!

Thank You for Your Recommendation:

INBOX SUBJECT: We Appreciate Your Confidence

Dear (Client):

Thank you for your kind recommendation!

Because the majority of our new clients come from personal referrals like yours, your confidence in our service means the world to us.

We'd like to express our appreciation by offering you a ($ amount) Gift Certificate that you can apply toward the cost of future services at (Salon Name).

Print this email and bring it with you the next time you visit and we’ll deduct this gift amount from your service total.

Sincerely,

Social Media Enhancement:

INBOX SUBJECT: Like us!

Dear (Client):

Help us spread the word about (Salon Name) and receive a discount on your next visit!

That’s right! Like us on Facebook and receive a 5% discount on any product or service on your next visit. If you enjoyed your experience with us, write about it on your wall and receive an additional 10% discount!

It’s that easy to receive up to 15% off on your next purchase here at (Salon Name). Just show us on your smart phone at checkout to receive your discounts!

Guest Birthday:

INBOX SUBJECT: Happy Birthday to You! 

Dear (Client):

It’s your special day of the year!

We appreciate your loyalty to (Salon Name) and would like to offer a special gift, just for you! Print this email and bring it in within the next 5 days to receive a (discount on product or service, free travel-sized product, etc.). It’s our way of saying “Thank You” for your business, and...

Happy Birthday!

Second Item Discount:

This is a good promotion if you have overstocks, slow-moving or discontinued products 

INBOX SUBJECT: It’s a Two-fer Tuesday!

Dear (Client):

Pampered hair is healthy hair, and (name of product) gives you the body, shine, and control you’ve been looking for. We know you can never have enough on hand, so we’re making it easier for you to stock up now.

Come in to (Salon Name) this coming Tuesday and purchase a (name and size of product) – when you do, you’ll get a second bottle (or tube or what-have-you) at 50% off (or free or whatever your offer is)!

Supplies are limited, so only one Two-fer per guest, please. Hurry in Tuesday and claim yours!

20% Off a Service:

Pump up lagging service revenues and/or product sales 

INBOX SUBJECT: 20% Off - Limited Time Only!

Dear (Client):

About that new (service) you’ve been wanting - now is the time to get it!

For a limited time only, (Salon Name) is taking 20% off the price of (service). This is a once-a-year offer on (service), call or book online today!

We look forward to seeing you soon!

Offer Expires on (date).

Double Points Day(s):

If you have a rewards program in place, this is a good way to increase traffic on those slow days of the week.

INBOX SUBJECT: Double the Rewards Points!

Dear (Client):

Cashing in your valuable (salon name) Rewards Points can happen sooner than you think when you take advantage of Double Rewards Points every Tuesday and Wednesday!

Make your Tuesday or Wednesday service appointment now and cash in quickly!

New Service Being Offered:

Perhaps you’ve added manicures, pedicures, skin care, or some other service. Let people know about it!

INBOX SUBJECT: Now Offering Manis and Pedis!

Dear (Client):

Wow your friends and experience the beauty of a professional manicure and pedicure! Our new Mani and Pedi service will have your nails looking and feeling better than ever!

Print this email and bring it in to receive a 25% discount on your first Mani and/or Pedi service!

Offer good for recipient only. Expires on (date).

Employee Leaving - Reason 1:

INBOX SUBJECT: We’re sorry to see her go!

Dear (Client):

It is with sincere regret that we must announce the departure of (NAME OF STYLIST LEAVING), one of our favorite people here at (SALON NAME).  She is relocating and will no longer be working with us.  We wish her well and hope she likes her new situation.

I’d like to recommend (NEW STYLIST) as someone I feel sure can meet your personal care requirements.  She is an excellent stylist and is already servicing many of (NAME OF STYLIST LEAVING)’s clients.

To help you and (NEW STYLIST) get acquainted, we’d like to offer you a complimentary (SERVICE OR PRODUCT) the next time you come in.  Just present this letter to (NEW STYLIST) when you arrive for your appointment.

Sincerely,

(OWNER OR MANAGER)

Employee Leaving - Reason 2:

INBOX SUBJECT: Employee departure announcement

Dear (Client):

It is with regret that we announce the departure of (NAME OF STYLIST LEAVING). She has finished her assignment here at (SALON NAME) and will no longer be working with us.  We wish her well in her new situation.  We also hope this doesn’t mean we’ll never see you again!  Losing a valued client like you would be lamentable.

I’d like to recommend (NEW STYLIST) as someone I feel sure can meet your personal care requirements.  She is an excellent stylist and is already servicing many of (NAME OF STYLIST LEAVING)’s clients.

To help you and (NEW STYLIST) get acquainted, we’d like to offer you a complimentary (SERVICE OR PRODUCT) the next time you come in.  Just present this letter to (NEW STYLIST) when you arrive for your appointment.

Hope to see you here soon!

Sincerely,

(OWNER OR MANAGER)

Employee Leaving - Reason 3:

INBOX SUBJECT: Employee departure announcement

Dear (Client):

We regret that due to professional differences, (NAME OF STYLIST LEAVING) will no longer be working with us at (SALON NAME).  Though this is an unfortunate situation, we hope it doesn’t mean we’ll never see you again!  Losing a valued client like you would be lamentable.

I’d like to personally recommend (NEW STYLIST) as someone I feel sure can meet your personal care requirements.  She is an excellent stylist and is already servicing many of (NAME OF STYLIST LEAVING)’s clients.

To help you and (NEW STYLIST) get acquainted, we’d like to offer you a complimentary (SERVICE OR PRODUCT) the next time you come in.  Just present this letter to (NEW STYLIST) when you arrive for your appointment.

Hope to see you here soon!

Sincerely,

(OWNER OR MANAGER)

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