STX Beacon: Campaign Themes and Language

The following marketing campaign themes and the language that accompanies them are suggestions only. Tailor them to suit your needs - be sure to include your business name and other important information when using any of these selections.  

Items in parenthesis ( ) should be replaced with the appropriate information. Any click here verbiage should contain a hyperlink to either your online booking page or your website. Remember to create and add your Refer A Friend link to each email campaign! 

The addition of appropriate graphics reinforces and enhances your message. 

The choice of a campaign theme, its language, and the offer of any discounts on products and/or services are solely at your discretion.

Holidays to consider for promotional campaigns:

  • New Years

  • Valentine’s Day

  • St. Patrick’s Day

  • Easter

  • Mother’s Day

  • Memorial Day

  • Father’s Day

  • Fourth of July

  • Labor Day

  • Halloween

  • Thanksgiving

  • Black Friday

  • Christmas

Other theme examples:

  • Last Minute Savings

  • Encourage Online Booking

  • Introduce New Worker

  • Loyal Client Appreciation

  • New Client Welcome

  • Social Media Enhancement

  • Happy Birthday

  • Second Item Discount

  • 20% Off a Service

  • Introduce New Service(s) Being Offered

  • Worker Leaving

Last Minute Savings

INBOX SUBJECT: LAST MINUTE SAVINGS

(Service #1 with discounted price) 

(Service #2 with discounted price) 

(Service #3 with discounted price)

Tuesdays and Wednesdays ONLY 

(List Dates)

Mention our “Last Minute Savings” email at checkout to receive your discount. Sorry - This offer cannot be combined with other promotions

Book Online – Click Here

Call Us – (your phone #)
Email Us – (your email address)

See you soon!

Encourage Online Booking

INBOX SUBJECT: Book your next appointment in your PJs!

Book your next service from the comfort of your computer - anytime day or night! 

It’s fast and easy to use.

Simply click here, then click the Forgot PIN? button and follow the instructions.

Your PIN will be emailed right back to you. Once you enter the PIN, you will be taken to our booking site where you can see your service history or create new service appointments.  Give it a try! We have your account ready and waiting.

Prefer to talk with us? We are always happy to speak with you. Please don’t hesitate to call with special requests or questions about our services.

Sincerely,

The staff at (Salon Name)

Introduce a New Worker

INBOX SUBJECT: Announcing a new addition to (Salon Name)

Dear (Client):

We'd like to introduce (Name). (He / She) is a talented and experienced (Title).

(Name) has the capability to handle all your personal care needs from (service) to (service). Call (Name) for a complimentary consultation appointment.

INTRODUCTORY SPECIAL:

For a limited time only, (Name) is offering a (% percent) price reduction on all services rendered. Mention this invitation before (Expiration Date) to receive your introductory discount.

Sincerely,

Loyal Client Appreciation

INBOX SUBJECT: We Couldn’t be Us without You 

Dear (Client):

It's loyal clients like you who have helped (Salon Name) prosper and we want to take this opportunity to show you how much we appreciate you.

Please visit our salon during our Loyal Client Appreciation (Day or Week), (Dates) and mention this email to receive a (service or product) at the special price of just ($ amount).

Many thanks for your patronage and we look forward to seeing you again soon.

Sincerely,

This offer is extended to our regular customers only and is not to be used in conjunction with other discounts.

New Client Welcome

STX Note: Written for a travel-sized shampoo giveaway. Replace with your own giveaway, if different.

INBOX SUBJECT: Thank you for choosing (Salon Name)!

Dear (Client):

As a new client of (Salon Name), we would like to award you with the travel-sized shampoo of your choice when you come back for your next visit.

Simply show us this email at your next appointment and the travel-sized shampoo of your choice is yours - free!

Social Media Engagement

INBOX SUBJECT: Like us!

Dear (Client):

Help us spread the word about (Salon Name) and receive a discount on your next visit!

That’s right! Like us on Facebook and receive a 5% discount on any product or service on your next visit. If you enjoyed your experience with us, write about it on your wall and receive an additional 10% discount!

It’s that easy to receive up to 15% off on your next purchase here at (Salon Name). Just show us on your smart phone at checkout to receive your discounts!

Happy Birthday

INBOX SUBJECT: Happy Birthday to You! 

Dear (Client):

It’s your special day of the year!

We appreciate your loyalty to (Salon Name) and would like to offer a special gift, just for you!

Present this email within the next 5 days to receive a (discount on product or service, free travel-sized product, etc.). It’s our way of saying “Thank You” for your business, and...

Happy Birthday!

Second Item Discount

STX Note: This is a good promotion if you have overstocks, slow-moving or discontinued products.

INBOX SUBJECT: It’s a Two-fer Tuesday!

Dear (Client):

Pampered hair is healthy hair, and (name of product) gives you the body, shine, and control you’ve been looking for. We know you can never have enough on hand, so we’re making it easier for you to stock up now.

Come in to (Salon Name) this coming Tuesday and purchase a (name and size of product) – when you do, you’ll get a second bottle (or tube or what-have-you) at 50% off (or free or whatever your offer is)!

Supplies are limited, so only one Two-fer promotion per guest, please. Hurry in Tuesday and claim yours!

20% Off Service

INBOX SUBJECT: 20% Off - Limited Time Only!

Dear (Client):

About that new (service) you’ve been wanting - now is the time to get it!

For a limited time only, (Salon Name) is taking 20% off the price of (service name). This is a once-a-year offer on (service name), call or book online today!

Book Online – Click Here

Call Us – (your phone #)

We look forward to seeing you soon!

Offer Expires on (date).

Introduce New Services

STX Note: Perhaps you’ve added manicures, pedicures, skin care, or some other service. Let people know about it!

INBOX SUBJECT: Now Offering Manis and Pedis!

Dear (Client):

Wow your friends and experience the beauty of a professional manicure and pedicure! Our new Mani and Pedi services will have your nails looking and feeling better than ever!

Present this email on your first Mani and/or Pedi appointment to receive a 25% discount!

Offer good for recipient only. Expires on (date).

Worker Leaving: Situation 1

INBOX SUBJECT: We’re sorry to see him/her go!

Dear (Client):

It is with sincere regret that we must announce the departure of (NAME OF STYLIST LEAVING), one of our favorite people here at (SALON NAME).  She is relocating and will no longer be working with us.  We wish her well and hope she likes her new situation.

I’d like to recommend (NEW STYLIST) as someone I feel sure can meet your personal care requirements.  She is an excellent stylist and is already servicing many of (NAME OF STYLIST LEAVING)’s clients.

To help you and (NEW STYLIST) get acquainted, we’d like to offer you a complimentary (SERVICE OR PRODUCT) the next time you come in.  Just present this letter to (NEW STYLIST) when you arrive for your appointment.

Sincerely,

(OWNER OR MANAGER)

Worker Leaving: Situation 2

INBOX SUBJECT: Announcing the departure of (Name)

Dear (Client):

It is with regret that we announce the departure of (NAME OF STYLIST LEAVING). She has finished her assignment here at (SALON NAME) and will no longer be working with us.  We wish her well in her new situation.  We also hope this doesn’t mean we’ll never see you again!  Losing a valued client like you would be lamentable.

I’d like to recommend (NEW STYLIST) as someone I feel sure can meet your personal care requirements.  She is an excellent stylist and is already servicing many of (NAME OF STYLIST LEAVING)’s clients.

To help you and (NEW STYLIST) get acquainted, we’d like to offer you a complimentary (SERVICE OR PRODUCT) the next time you come in.  Just present this letter to (NEW STYLIST) when you arrive for your appointment.

Hope to see you here soon!

Sincerely,

(OWNER OR MANAGER)

Worker Leaving: Situation 3

INBOX SUBJECT: Announcing the departure of (Name)

Dear (Client):

We regret that due to professional differences, (NAME OF STYLIST LEAVING) will no longer be working with us at (SALON NAME).  Though this is an unfortunate situation, we hope it doesn’t mean we’ll never see you again!  Losing a valued client like you would be lamentable.

I’d like to personally recommend (NEW STYLIST) as someone I feel sure can meet your personal care requirements.  She is an excellent stylist and is already servicing many of (NAME OF STYLIST LEAVING)’s clients.

To help you and (NEW STYLIST) get acquainted, we’d like to offer you a complimentary (SERVICE OR PRODUCT) the next time you come in. Just present this letter to (NEW STYLIST) when you arrive for your appointment.

Hope to see you here soon!

Sincerely,

(OWNER OR MANAGER)

STX BeaconSTX Software