Cashing in on Social Media: The Four C's
Would you rather lose your sense of smell or your mobile device? According to Media Bistro, 53 percent of millennials would choose to keep their mobile devices. Surprisingly, this study was not conducted with cosmetology students on perm day. Statistics like this are an eye opener for small business and point to how important it is to stay ahead of the technology curve.
Mobile culture has changed the way modern salons manage themselves, ranging from the way color notes are kept to how appointments are booked — but perhaps it is marketing that has been most impacted. Mobile-centric management tools like STX Software’s cloud-based Beacon software are designed to take advantage of this shift, allowing virtually any management or marketing function to be carried out on any device, anywhere.
Outside of the salon environment, most people use their mobile devices to stay connected via social media. Engaging guests online using these virtual town squares keeps you culturally relevant and ensures that you’re top-of-mind when your services are needed.
Unleashing an effective online engagement strategy should be considered critical to your present and future marketing efforts, and it’s all about the four C’s: Create, Culture, Connect, and Curate.
Create videos or photos for social media that showcase your salon’s abilities. Collaborate as a team to create a completed look. Divvy up the responsibilities of color, cutting, styling, make-up, and nail art. You may even want to involve a nearby boutique to style your look and cross promote. Additional tip: Take photos during the process to drum up excitement from followers!
Culture means creating a community among your guests. Do you remember a time when someone shared an expert tip with you? Did it feel like the secret to happiness? Guests feel this way too! Bring them in the loop by sharing a professional tip, telling them about new products, or how they can save money by joining a rewards program or referring a friend. A little knowledge goes a long way!
Connect with guests by engaging them on social media. Make your business Facebook page an open forum for asking about beauty advice. Feature guests in a weekly makeover promotion for #transformationtuesday and quote what they love most about your salon.
Curate and design an overall vibe and look for your salon. People are naturally attracted to continuity and creativity, so make sure your branding and appearance are consistent as you move between Facebook, Instagram, your webpage, gift cards, and email marketing.
Not an STX user? Sign-up for a free STX Beacon trial today and discover how Beacon can help you manage simply!